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We predict that a number of the world’s great cities will embrace Imagine’s awards concept, as it offers great potential to enhance a city’s image. Rich with world figures and celebrity, The Ascent will afford each year’s host city global media coverage, worldwide marketing, and increased tourism during the event period. Further, the cultural festival, with its concerts and exhibits, as well as The Ascent’s gala afterparty, will increase citywide revenues to hotels, restaurants, clubs, transportation services, theaters, and so forth.

We are honored that the city of Berlin, Germany has already expressed interest in partnering with Imagine and hosting The Ascent’s inaugural event. As presently conceived, this celebration could originate either in Berlin or Cape Town and then rotate annually thereafter among Berlin, Cape Town, and Washington, D.C. As an alternative, The Ascent could tour a different international venue each year, employing a bid-city process.

Download The Ascent concept document (PDF 104kb) to see a full description of this program.