Mission, Principles, and Objectives

Each year, The Ascent will reach privileged and underprivileged alike via a global telecast of its awards ceremony. This event will awaken in others, from executives on Madison Avenue to children in war-torn Iraq, a heightened sense of service to humanity.

The uplifting, empowering message of The Ascent is both timeless and timely. It will help restore hope by revealing practical pathways to peace, declaring reverence for all living things, and proving that the power of even one person can bring about significant healing in the world.

We are committed to building and handing down an enduring institution, a legacy capable of empowering current and future generations. Over the years, The Ascent will promote an ongoing stream of responsible and conscious advocates of constructive change who embody the virtues of forgiveness, courage, justice, philanthropy, ingenuity, goodwill, and compassion for all living things. The exemplary commitments of these contemporary visionaries have improved the lives of ordinary people everywhere by means firmly rooted in the power of peace and environmental healing.

Download The Ascent concept document (PDF 104kb) to see a full description of this program.